Dan Bilzerian’s Ignite Worldwide Manufacturers (OTC:IILBF) just lately started buying and selling on the OTCQX markets. For these unaware of Bilzerian, he’s an expert poker participant and Web character recognized for a flashy and lavish way of life that he broadcasts to his 29 million Instagram followers.

His father, Paul Bilzerian, was a Harvard Enterprise Faculty-educated company takeover specialist who made untold hundreds of thousands by buying stakes in massive firms and benefiting from subsequent jumps in share value.

Ignite Worldwide, launched in late 2018, sells varied CBD and cannabis merchandise on-line and throughout distribution channels. A lot of the promotional and advertising exercise is finished through Instagram, on which a bevy of scantily-clad fashions and model ambassadors market the corporate’s merchandise.

Monetary Snapshot as of October 23, 2019 (numbers in hundreds of thousands USD)

Share Worth


Shares Excellent


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Enterprise Worth


(Supply: Yahoo Finance)

The corporate has finished a great job to date of avoiding debt, though it just lately introduced plans to concern as much as $38 million in convertible debentures at an rate of interest of 8%. There are at the moment 106.Four million shares excellent, which is one other constructive signal that administration is making an attempt to behave in the perfect pursuits of present shareholders (rivals comparable to Inexperienced Progress Manufacturers have over 200 million shares excellent).

Income Progress

To their credit score, Bilzerian and his group have rapidly scaled Ignite – gross sales for the 6-month interval ended June 30, 2019, have been $2.75 million, up from simply $127,000 throughout the identical interval in 2018. The corporate posted an working lack of $7.5 million as a result of excessive G&A and advertising bills. We aren’t overly involved with the excessive working bills as these are essential to scale the enterprise and develop its model picture.

Projecting future revenues is tough provided that the corporate has solely been working for one yr and previous historic information is nonexistent. Nonetheless, YoY gross sales development for the foreseeable future ought to be massive provided that the corporate continues to be in its infancy. The CBD area, as we have mentioned in prior articles, is rising rapidly and there may be room for a number of rivals to develop and flourish.

If administration can execute, it has an ideal alternative to seize market share amongst Bilzerian’s followers, which we imagine are usually comprised primarily of youthful folks. There is no such thing as a different firm proper now ( cannabis or CBD) with the identical platform that Ignite has, which gives it with a aggressive benefit.

Valuation and Worth Motion

It is tough to touch upon Ignite’s valuation given the corporate’s infancy, however an enterprise worth of $148.97 million on run-rate revenues of simply over $5 million is definitely very excessive, relative to rivals like Charlotte’s Net (OTCQX:CWBHF) and CV Sciences (OTCQB:CVSI).

(Supply: CapitalIQ)

Be aware that we used run-rate revenues of $5.5 million as a proxy for LTM revenues as gross sales information for the final twelve months of 2018 aren’t publicly obtainable.

Valuation, as of now, is clearly very excessive which is probably going as a result of Bilzerian’s fan base, the corporate’s potential to change into a serious participant within the area, and basic enthusiasm throughout the board for CBD corporations. Ignite must develop revenues at a excessive tempo in an effort to preserve its present valuation; in any other case, share value will come down.

(Supply: thinkorswim)

Shares have primarily traded in a variety between $1 and $2 over the previous yr – they did spike to over $Four for a short interval in late September, because of the firm uplifting to the OTCQX from the pink sheets and a submit on Bilzerian’s Instagram story asserting the information. Shares will doubtless proceed to be very risky given the small market cap and the truth that it trades OTC.

Funding Dangers

In our view, the first danger to investing in Ignite is the chance that the corporate will dilute present shareholders by aggressively issuing fairness in an effort to finance development. Given the nascent nature of the trade as a complete, many CBD/ cannabis corporations have resorted to massive share issuances in an effort to increase and have interaction in M&A exercise. This can be a great way for corporations to develop (and in addition for executives’ salaries) however hurts present shareholders.

As well as, Bilzerian (to the perfect of our information) has not had prior expertise operating a publicly-traded firm earlier than and it’s doable that he can be unable to execute as a result of lack of expertise, different commitments, or distractions in his private life.

He’s a extremely seen and (to some) controversial determine, which may be both a great or dangerous factor for the corporate (simply ask Tesla buyers). Particularly for a corporation within the cannabis/ CBD area, we do not suppose having a widely known CEO is essentially a difficulty, so to us, this doesn’t affect our view of the corporate.

Some can also worry that Bilzerian will use Ignite to personally enrich himself and his senior administration group on the expense of present shareholders, given his father’s checkered historical past in finance (Paul Bilzerian spent 13 months behind bars and obtained a $62 million judgment from the SEC which it has been unable to gather on).

Whereas we have no idea sufficient about his father’s story to make any knowledgeable feedback about it, we hope that Dan Bilzerian and others at Ignite acknowledge the long-term alternative they’ve in entrance of them to construct out a number one firm within the area by performing in the perfect curiosity of stakeholders.


We’re personally sitting on the sidelines for now in an effort to get a greater sense of how massive Ignite Worldwide can scale its revenues and whether or not administration will select to behave in the perfect pursuits of shareholders. Nonetheless, we’re rigorously monitoring Ignite’s progress and can proceed to replace readers. We welcome all feedback and suggestions and thanks for studying!

Disclosure: I/we’ve no positions in any shares talked about, and no plans to provoke any positions inside the subsequent 72 hours. I wrote this text myself, and it expresses my very own opinions. I’m not receiving compensation for it (aside from from In search of Alpha). I’ve no enterprise relationship with any firm whose inventory is talked about on this article.